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Agenda CIOPORA IP Public Conference
Shaping the Future of IP for Plant Breeders: From Challenges towards Opportunities
08:30 - 09:00
Event Registration
09:00 - 09:15
Welcome by the President
Wendy Cashmore, CIOPORA
09:15 - 09:45
Keynote Presentation
Álvaro Muñoz, CEO and Chairman at AMFRESH
09:45 - 10:30
Crisis of PBRs, experiences from an ornamental breeder
Andrea Mansuino, Managing Director at Mansuino srl
Coffee Break
11:00 - 12:00
The future of UPOV
Moderator
Wendy Cashmore, President of CIOPORA
Yolanda Huerta
Vice-Secretary General
at UPOV
Francois Meienberg
Coordinator of the NGO network APBREBES
Dean Rule
CIOPORA
Co-Vice President
Lunch Break
14:00 - 15:00
The next 10 years of the Horticultural Industry
Moderator
Kim van Rijssen, Plantipp B.V.
Francois Laurens
Scientist at INRAE
John Giles
Divisional Director at Promar International Ltd
Josep Estiarte
Chief Executive Officer at Bloom Fresh
15:00 - 16:00
NGTs and the Future of Plant Breeding
Moderator
Antonio Villarroel, Managing Director GESLIVE
An Van den Putte
Researcher at Better3fruit, and CIOPORA Board
Ellen de Keyser
Senior Researcher at ILVO
Jocelyn Bosse
Lecturer in Intellectual Property Law at Queen's University Belfast
Coffee Break
16:30 - 17:30
Beyond PBR: Learnings from other IPRs
Moderator
Pedro Tent, Partner at J&A Garrigues
Elisa Zaera Cuadrado
Deputy Director Trade Mark, Design and Geographical Indications at EUIPO
Geidy Lung
Senior Counsellor at WIPO
17:30 - 18:00
Closing Remarks
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